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Not many people know the story of how Bella Ella Boutique started, but today we are sharing it with you! Bella Ella Boutique – Making Dreams Come True. We hope you find it as inspiring as we do! Enjoy Bellas!
Bella Ella was founded in May of 2010 when single mother Alisha Merrill started her dream of opening an affordable and chic boutique for women to shop at. With a newborn baby, and just $2,000 she decided to open up her very first store. Alisha was the only employee, and, because she couldn’t afford childcare, brought her baby to work with her every day! She kept her prices low and her customer service high. Since then Bella Ella has opened eight locations – seven in Utah Valley including one plus size location, and one store in Boise, Idaho. In addition to these locations, Bella Ella has a strong online boutique and social media presence. Over the last six years Merrill has been able to make her dream come true selling clothing to women of all shapes and sizes at an affordable price. Bella Ella sells from sizes 0-24, giving all women the ability to get up, dress up, show up, and never give up! At Bella Ella customers can find feminine blouses, skirts, dresses, and accessories during all seasons of the year for under $60.
“Other than telling my story behind Bella Ella Boutique, I wanted to communicate a couple things in putting this together. First, behind every success I’ve ever had has been a lot of hard work. Whether it’s me, or my amazing employees, all of our success comes from putting in the time and effort to make it happen. I always had to be willing to take it a step further when I didn’t know if it would pay off, but that is usually when it does.
Second, people get scared of doing something when they don’t know how to do it. I have learned that one of life’s best kept secrets is that the people you look up to as experts in anything started out at some point knowing less than you. The only difference is the work they were willing to put in to figuring it out and educating themselves as they go. Anyone is capable of putting in that time to gain the know-how if they want it bad enough.
Third, I find a lot of joy in empowering and helping other women succeed. I’ve had the opportunity to work with some great women. Some of them have gone through some very hard things while working with me. Every one of them came out on top. Some just need that small nudge, that tiny push forward, and a little encouragement. I am absolutely confident that if I can do it, anyone can.”
Alisha’s story was published by the Daily Herald on July 18th. You can read the full story here.