Bella Ella Boutique’s success story didn’t start with twenty-thousand dollars and the normal flair and fireworks of a clothing store. It wasn’t started by an experienced businesswoman or woman entrepreneur. It started with a meager savings account and a goal; Alisha Merrill needed to provide for her young child. In 2010. Alisha was 21 years old and a single mom to a beautiful little girl, Aspen. She needed to support her family but wanted to be with her baby.