Our Tough As A Mother Campaign: What It's All About

May 01, 2021 2 min read

During the month of May, Bella Ella Boutique held a campaign with the theme "Tough As A Mother." In honor of Mother's Day, we wanted to highlight and represent the strength that all women, and especially mothers, hold. Every woman goes through different trials in their lives, and we are so inspired by their strength and ability to find hope through difficult times. We celebrated that strength this last month through charity donations, stories, and female empowerment.

Throughout our Tough As A Mother Campaign, we had a few very exciting things going on:

We had the opportunity to interview four amazing women, including Bella Ella Boutique owner, Alisha, who were kind enough to share their heartbreaking yet inspiring stories with us. These women represent the true definition of being Tough As A Mother. Listen to their stories below:

Grace's Story

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Rodney's Story

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Ava's Story

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Sonny's Story

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Charity Donations

We partnered with an amazing non-profit charity called Bridget's Cradles. They provide comfort, hope, and healing to grieving families through carefully handcrafted cradles meant to hold small babies that left the earth far too early. We raised donations for this charity through sales of our Tough As A Mother Graphic Tee, where 40% of the purchase price was donated, as well as a direct charity donation where 100% of your contributions went straight to Bridget's Cradles.

More about our Tough As A Mother tee

We specially designed our Tough As A Mother Graphic Tees. These graphic tees feature "Tough As A Mother" lettering with a rainbow graphic, representing the strength that all mothers hold, whether your baby is with you here on earth or not. Even though the month of May is over, these are still available to purchase! Celebrate your strength while supporting a good cause in our Tough As Mother t-shirt!

Tough As A Mother Graphic Tee
Tough As A Mother Graphic Tee

We want to thank everyone who participated in and supported Tough As A Mother Month with us! We were able to really make a difference in the lives of grieving mothers. We hope this opened your heart and mind towards those facing similar trials.

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